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Laura J. MacKay
Copywriter & Editor
A Way With Words
elcome. Over the last 20-plus years, I’ve been an award-winning journalist, a freelance writer, a creative writer, an editor and copy editor of books, magazines, and Web sites, and now a copywriter. I bring together branding savvy and a broad, deep foundation of exceptional language skills.
So whether you need finely honed copywriting for your marketing project or thoughtful editing of your article or book, you’ll find that my work meets the highest professional standards.
Based in Northampton, western Massachusetts. Working everywhere.
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Copywriting Newsletters, brochures, print ads, annual reports, press releases, white papers, and other marketing materials. Ghostwriting too. More
Strategic Web copy Content keyed to your branding
and to the proven habits of Internet readers. More
Editing Comprehensive editing, rewriting, copyediting.
Workshops Grammar help tailored to the needs of creative writers. More
Strengths
Rock-solid writing I draw on a broad, deep foundation of journalism, copyediting, and creative writing. Among my assets are my flexible voice, clarity, ability to express complex ideas in simple terms, and command of grammar and punctuation. My copy is clean, precise, and effective.
Branding savvy My copywriting is informed by my brand strategy work with the communications design and development firm Titanium and my study of neuromarketing. I know how to get your story across to the people who need to hear it.
Keen editing I bring cogency and clarity to the worst of prose and sensitive fine-tuning to the best. I know how to take things in hand, but I also know how to listen to your goals for the editing. And I know when to bend the rules.
Reliability I take full ownership of what I do. Plus, I bend over backward to meet deadlines—that’s how I survived for years in the newspaper and magazine businesses.
> Contact me in Northampton, Massachusetts, to discuss what I can do for you.
That’s Laura MacKay (aka Laura J. MacKay), laura@lauramackay.com or 413-585-9975.
This site was last updated in March 2012. Copyright by Laura MacKay, www.copywriter-editor.com
Commendations
“Laura is one of the best writers I know. She’s the whole enchilada: talented, smart, experienced, thorough, careful, and completely responsible. She understands branding, she’s really pleasant to work with, and she runs on clean process.”
—Mitch Anthony
Brand strategist
“Laura is an exceptional writer and editor. We have worked with her on more projects than I can recall, which is the best testimony to the professionalism and quality of her work.”
—John Bidwell
President, Bidwell ID
“While there are many positive things to say about Laura’s work, what strikes me most each time we turn to her for help is her ability to quickly grasp complex material and then simplify it in elegant prose so that anyone can understand it—all without losing any of the richness of the topic.”
—Laurie Breitner
Principal, Breitner and Associates
“Laura translated my underlying penchant for obfuscatory asseveration into lucid exposition.
But seriously, folks, Laura is great. She has a wonderful eye and a deft touch. She took my political science-ese and helped make it far more readable and effective. I couldn’t have hoped for a better editor.”
—Greg White
Professor of government, Smith College